The Blog
Yesterday, the assistant managing editor of MarketWatch wrote a rant about the coverage of Toyota's acceleration of troubles. (
Here it is.) Steve Kerch says it's way too much hype, and chides his media colleagues to "put the brakes on out-of-whack priorities."

This was an unwise thing to do, Steve. First, you exposed yourself to instant reader dismissal -- you're an staff editor of a business publication. Could you be inappropriately sympathetic to, ahem,
a business? You also used an unheralded fatal accident to make your point -- nobody was interested in making a big deal about the crash of a Pontiac. Do you think this cheap journalistic
trope will shame
journalists?
Really, there's plenty of journalism to complain about, but the massive coverage of Toyota's trouble isn't it. This is a huge story, because it affects millions of car owners, and because Toyota's Number One, and because it's a matter of life and death. That's basic journalism. Hell, it's basic
business journalism.
Besides, it's not news that news in the TV age is driven by action, not process, nor even bad manners. This is a fact of modern life, Steve. You may not like it, or approve, but there it is. You, and the editor who let you do it, should take a time-out.